A deep dive into understanding real user frustrations, motivations, and unmet needs — and transforming them into a delightful, comforting, and supportive cooking experience.
Read the Full Plan ↓The SageBook app is designed as an interactive cooking and baking assistant, blending step-by-step recipe guidance with educational tutorials, gamification, and a warm cottagecore aesthetic...
This research seeks to validate the app’s core concepts—such as its achievement-based learning system, visual and interactive recipe walkthroughs, and community-driven tips...
New to cooking, need step-by-step guidance, easily overwhelmed by complex recipes
Previously gave up on cooking, want to try again with better support
Want to eat healthier but struggle with meal planning and preparation
Users feel more confident when they can see what each step should look like, reducing fear of failure.
Badges and progress tracking will motivate users to continue learning and trying new recipes.
User-generated content will make recipes feel more approachable and adaptable to real kitchens.
Our research showed beginners often skip ahead or miss crucial steps when feeling overwhelmed, leading to poor results.
Unfamiliar terminology, lack of visual references, and fear of wasting ingredients were top concerns.
78% of participants said seeing others' adaptations made them more likely to attempt a recipe.
The research will be conducted through: