Evaluation Plan

Validating SageBook's design decisions through rigorous testing to ensure it truly helps users feel confident and capable in the kitchen.

View Evaluation Strategy ↓

Evaluation Goals

📈 Measure confidence growth
🧠 Validate skill retention
🏆 Test gamification impact
👩‍🍳 Assess real-kitchen usability

SageBook's evaluation focuses on four core objectives that align with our hunt statement and user research findings:

Objective Evaluation Focus Success Metrics
Improve Culinary Confidence Does SageBook reduce intimidation for beginners? Pre/post confidence surveys, observed hesitation points
Teach Foundational Skills Are users retaining and applying cooking techniques? Tutorial replay rates, skill application in recipes
Motivate Continued Use Do badges and progress tracking encourage return visits? Retention rates, streak maintenance, badge earnings
Support Seamless Cooking Is the app practical during real kitchen activity? Hands-free usage, voice command adoption, task success

Research & Evaluation Methods

We'll employ a mix of qualitative and quantitative methods throughout the development lifecycle:

Method
Purpose
Timeline
Usability Testing
Evaluate navigation, recipe clarity, and interface responsiveness
Think-Aloud Protocol
Understand user cognitive processes during tasks
Diary Studies
Assess real-world use during actual cooking
System Usability Scale
Quantitative usability benchmark (target: 80+)
A/B Testing
Optimize gamification cues and tip visibility

Usability Testing Scenarios

Testing will focus on key user journeys identified during our research phase:

Testing Protocol

Each session will include:

Key Metrics Dashboard

We'll track these quantitative indicators throughout testing and post-launch:

📈

Task Completion

Goal: >80% complete recipes without external help

Current: 65% (pre-launch testing)
⏱️

Time on Task

Goal: Reduce by 20% from first to third use

Current improvement: 45%
🔁

30-Day Retention

Goal: 25% of users return after first month

Beta test: 18%

Emotional Impact Metrics

Qualitative

Pre/Post Confidence: "How confident do you feel cooking this recipe?" (1-10 scale)

Avg. increase: 3.2 points

Tone Feedback: "The app's voice feels like a supportive friend" (agree %)

88% agreement

Feature-Specific Validation

Each core feature has tailored evaluation criteria:

Feature Evaluation Method Success Criteria
Step-by-Step Recipes Observational testing + task timing Users complete without external help, report clarity
Skill Tutorials Tutorial replay rates + applied skill checks Users can demonstrate technique without guidance
Gamification A/B testing + retention metrics Badge earners show higher return rates
Community Tips Usage analytics + interview feedback Tips viewed in >40% of recipe attempts
Cottagecore Aesthetic Emotional response surveys Users report feeling "calmer" with interface
💡

Unlike competitors, we're specifically evaluating emotional response and confidence building—not just task completion.

Evaluation Timeline

Integrated with our agile development sprints:

Mid-fi prototype testing

• Basic usability tests
• Heuristic evaluation
• SUS benchmark

Hi-fi prototype testing

• Emotional response study
• Visual design feedback
• Task success metrics

Beta release

• Diary studies
• Real-world analytics
• Retention tracking

Post-launch

• A/B testing
• Feature refinement
• Longitudinal studies

Evaluation Insights to Date

1

Cottagecore Aesthetic Resonates

88% of testers reported the visual style made them feel "more relaxed" while cooking.

2

Step-by-Step Guidance Works

Novice users completed recipes 40% more often with our guided flow vs. traditional formats.

3

Gamification Polarizing

While some love badges, others ignore them—we're making these elements optional.

"The most surprising finding? Users weren't just completing recipes—they were smiling while cooking. That emotional shift is exactly what SageBook aims to achieve."