The complete question framework used in my user interviews to understand cooking habits, frustrations, and desired features.
How often do you cook at home? What meals do you typically prepare?
Can you describe a recent cooking success or failure? What happened?
Where do you usually find recipes (apps, books, social media)?
What frustrates you most about following recipes?
Have you ever abandoned a recipe midway? Why?
How do you handle missing ingredients or substitutions?
Do you prefer video demos, written steps, or audio guidance?
What would make learning new cooking techniques less intimidating?
How do you feel about community tips on recipes?
Would achievements (badges/streaks) motivate you to cook more?
How useful would a "panic button" for quick fixes during cooking be?
What information do you wish recipes always included?
How important is visual style in a cooking app?
Would a cozy, grandmotherly tone make you feel more comfortable?
How do you feel about the cottagecore aesthetic shown in these examples?