31-year-old designer, intermediate cook. Interview conducted June 5, 2025.
Occupation: Graphic designer
Cooking Frequency: 4-5 times per week
Typical Meals: Experimental dishes, international cuisine
"I watch YouTube chefs, but I hate when they skip steps. Tell me WHY I'm deglazing the pan with wine instead of water."
"They treat recipes like rigid formulas. Cooking is creative! Let me see what happens if I swap paprika for cayenne."
Marcus values understanding food science behind techniques. A "Flavor Lab" feature explaining ingredient interactions would engage him.
"Game-changer. Last month someone suggested adding coffee to chili, and now it's my signature dish."