28-year-old marketing associate, returning cook. Interview conducted June 7, 2025.
Occupation: Marketing associate
Cooking Frequency: 3-4 times per week
Typical Meals: Health-focused, simple recipes
"I rotate five 'safe' meals my partner won't reject. If a recipe has more than 5 ingredients, I usually skip it."
"Time. If I can't find a recipe in three clicks, I'm ordering takeout. And cleanup—no recipes with three pots!"
Elena needs a "Quick Dinner" mode filtering by time, ingredients, and healthiness. Minimal cleanup indicators would help her stay motivated.
"Only if it's interruptible. When my phone rings mid-recipe, I need the app to pause without getting upset."